left turn at eastport


We were bee-lining for Twillingate.  What started out as a quick turn off for gas just past Terra Nova National Park turned into a day and a half adventure.

We landed smach dap in the middle of the Beaches Accordion Festival in Salvage.  They had 4 different ‘stages’.  The ‘stages’ were actually fish ‘stages’.  Wood buildings where local fisherman keep there nets, supplies etc. We photographed a wicked accordian player and his musical partner.  Some incredible Newfoundland music.

Quickly we discovered the place to hang out was the Ocean Breeze Cafe which is a converted Orangeman Hall. Now it’s a great restaurant and stand up bar.  Michelle, one of the cooks, arranged for us to go on a boat ride with her husband Bill.


 An dusk boat ride with Bill, chasing whales taking photos… it was spectacular.



Bill had a freezer full of iceberg ice and asked us to stay in his yard with Maggie the motorhome. We ended up with a good old fashioned shed party with Bill and his wife Michelle. Ice cold beer, 10 year old scotch, 30 year old moonshine and half cut rum. We stumbled to our beds late once again, but what a day… fortunately for us his yard has an incredible view of the bay and we slept with it out our windows.


 Rough start to the morning but off for more adventures.  Moonshine isn’t so funny the morning after…


 If you’ve got Google Earth loaded, paste this link below to see some more photos.


tails and tales


 We’ve only got a couple of minutes with some wireless internet so we’ll be quick.  We arrived in Savage in the hopes of a quick photo. A day later we are still here, but heading out shortly to find a lighthouse keeper in Badgers Quay. Come back to read about the tales of Savage… 30 year old moonshine, accordians, the best RV spot in the province and tons more… stay tuned.

day one, icebergs and scotch


Well after a night of Screeching and serious, serious drinking (fun) we found out there are icebergs in Twillingate. Not only would that be cool to see, but apparently we can get some iceberg ice and perhaps have a great scotch!! So the plan for day one is to drive the 500 or so kilometers to Twillingate and then over the next few days photograph our way back to St. John’s. We’ll be driving in our mobile command unit named “Maggie” the motorhome.

Technical complications in the morning delayed our launch by quite a few hours, however you can now follow us on Facebook and Twitter (key in Roth and Ramberg).  Also our new Hasselblad camera has a handy little GPS feature. If you have Google Earth on your computer the links at the bottom of this post will show you some of our photos along with the Google Earth location… give or take a few feet that is. 


So there she is Maggie… up on blocks with the last bit of equipment ready to be loaded. Launch was delayed by hangovers and technical difficulties thus we left Portugal Cove at 5PM


So now we have to introduce the cast of characters. Here are the three travelers, Dale Roth, Michele Ramberg, and the tall guy, well he’s Mark Scholz who is a longtime friend, former A Channel Edmonton breakfast television host, awesome musician, CBC Radio host, and MES Communications owner. Most importantly though, he’s a proud Newfoundlander and freaking funny guy who will video, audio, edit, cook, tour, translate and drive his dad’s motorhome in a safe and courteous manner throughout the whole trip.


It turns out Mike Meadus, creative director from McLaren McCann is a Newfoundlander and his parents live in Clarenville so we had a quick shot of Screech in honour of him.

After hours of travelling and a couple of stops, it was time to fill up Maggie. After chatting with the gas station owner we found out three important things. One… the RV park is just down the road and they have full hook ups and wireless. Two… the Ocean Breeze cafe is the place to meet people. Three… there is an accordian festival in town which should provide us with perhaps our first photo subject, we will be stalking them in the morning.

A night of steak, scallops, and sausage and a few drinks later we are working on blog etc… tomorrow the work starts. Come back and visit… dont forget to copy and paste the links below to see on Google Earth just where the hell we’ve been.




screeched-in in portugal cove


The first night after we arrived in St John’s we didn’t get too far. Down the road near Portugal Cove we did the traditional Screech-In ceremony. If you’re not familiar with it, it involves drinking, fish and whatever else the locals dream up in order to make you an honorary Newfoundlander. We continued with the celebration into the wee hours of the morning. Tomorrow our journey begins in the motorhome.  Be sure to watch the video.

More tomorrow…



roth and ramberg go to newfoundland, b'y


 Roth and Ramberg go to Newfoundland, b’y.

We’re hopping in a motorhome and touring around Newfoundland to shoot our 2010 R&R calendar in search of interesting characters, beautiful scenery and some bottles of rum.

We’ve got our new GPS system hooked up to our 50MP Hasselblad Camera so you’ll always know where we’re at.

We’ll be on the road from July 15th to July 26th.


Dale & Michele

PS: Meet our new friend, Truman.

applied arts magazine winner

Last year we shot a fun and technically challenging job for Sid Lee/Montreal and their client Pratt and Whitney. The trick was to create a snowstorm in May. Thanks to our proximity to the Rocky Mountains and a carefully placed leaf blower, it turned out to be not too difficult. We entered one of the outtakes into Applied Arts and lo and behold we are in the Photography Annual. To read and learn more about the behind the scenes of this shot, check our blog archive (spring time in antarctica) and stay tuned for more awards news.


everyone loves a cowboy


On March 26 the Government of Alberta launched a new branding campaign. Alberta:  Freedom to Create.  Spirit to Achieve.

The campaign included a print ad that ran throughout the province. As well, a brand new website was produced to advertise Alberta and all that it has going for it. We submitted photos to the agency for the initial mock ups. They loved one of the photos so much they wanted to use it in the kick-off to the campaign.

The shot is from a personal series we did for Hasselblad Cameras. Hasselblad wanted some photos for the Hasselblad Masters worldwide calendar, so we thought, what a great opportunity to show off a little bit of Alberta to the world. We spent a day at a ranch in the foothills of the Rockies and met and photographed some wonderful people.

Here’s some of the other photos in the series in case you want to see them. It’s a good example of what we do best… go in to a new situation and make the people comfortable and natural.


giant wallpaper




Forget scenes of forests or the beaches of Hawaii, now you can now make your own customizable wallpaper of whatever you can dream up.  The challenge was to somehow get across that idea in a photo.  Brad and Kelsey from Taxi worked together with ABL to come up with these concepts. It turns out if you mix black latex paint and white oil paint they can be swirled together for hours without turning into a big lump of grey.

the cadillac ranch - 2009 calendar

Download the pdf of the Cadillac Ranch 2009 Roth and Ramberg Calendar.


If you’d like us to mail you a copy, just send us an email or give us a call.


Chad - Well, the guy is rugged and handsome, in a Chris Isaak sort of way. He was our first subject.


Marvin - It’s all in the shirt.


Simon, Samuel and Sakarias - Swedish cowboys in Texas? Luckily their English was much better than our Swedish.


Mike - There were lots of bikers who stopped but the Christian Biker jacket appealed to us.


Mike - Michele asked him to take off his shirt to see his tattoo. Probably better than me asking… looks like he could kill you. Easily.


Amand - The only woman with a dress that we saw the whole time. Pretty too.


Jim - Great character face, suspenders and a straw hat. He wanted to make sure his hand could stay in his pocket where his gun was… we didn’t argue.


Corynne and Larry - Just two happy kids, plus they were willing to climb on the cars.


Josetin and Par - We love it when people are willing to go the extra mile. Good sports and a great memento for their trip to Vegas to really get married.


Pamela - She turned out to be a pretty fun grandma. Here playing showdown at noon.


Kevin and Devin - Identical twins. Don’t need to say anymore than that - other than they had a really hard time standing still for us.


Jim - Quit taking photos after this guy.  With Route 66 tattooed all over with the Cadillac Ranch highlighted on his back…..can’t beat it. What a great way to end!


blackberry storm is finally out


The new BlackBerry storm was just announced and we can’t wait to get our hands on one (or two in our case).  Our client RIM asked us to do some photos of the new phone earlier this year.  Secrecy was key.  Non-disclosure forms were filled out and a limited number of people were allowed on set.  These visuals were a change from those in the past as these were all done in studio as opposed to location.  Of course, Anna Goodson Management handled the incredible task of organizing everything from models to delicious french croissants for breakfast.  Our hats off to the crew at AGM and to our friends at RIM who make it an enjoyable fun shoot… the kind we love.