Roth & Ramberg teams up with Air Labrador for Big Land Adventures

Go big or go home. Every year, we try to find a new, exciting location to shoot our annual calendar. But this year, we really wanted to go big. We couldn’t think of anywhere bigger than Labrador. After all, it’s not called the Big Land for nothing.

So we’ve teamed up with Air Labrador and Ray Agency for an epic two-week adventure in one of the most beautiful, remote Northern destinations in Canada. We’ll be posting photos and updates daily, and you can follow our travel blog at

DAY 1: (A Retrospective)

Posted by Terri

I met up with Dale and Michele at the St. John’s Airport. Dale had just spent a week with his family touring around the Island while Michele was fresh off an all-nighter flight from Calgary (and surprisingly perky).

We set off for Goose Bay aboard Air Labrador and enjoyed the beautiful sunny day from twenty-something thousand feet. Dale and Michele being Big Land first timers (and me with limited mileage) we were more than a little excited. But still managed to squeeze in a nap.


After securing the world’s largest van, we made our way to North West River, just a short drive outside of Goose Bay for some evening snaps.

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Thanks to a chat in the local store over a harmonious ice-cream slushie concoction, we were literally led by a very kind man to a look out site above the community. There we stumbled upon a young woman sitting in a car eating sunflower seeds. The front tires were dug into a pile of loose sand, and it was obvious she wasn’t going anywhere.

She was waiting for her boyfriend to return with reinforcements, and was happy to pass the time getting her photograph taken, just as the moody, pinkish skies did their magic on an already magical scene.

As we chatted back and forth, she told us she watches the sunset there every evening. And I could totally see why.

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When the reinforcements arrived, and the towing plan didn’t work quite cut it, we (miraculously) helped pushed the car out. I lost a flip flop. Dale and Michele gained a photo. And the car was back on the road. Much like us.

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After a quick bite to eat, and a scan of the day’s visual haul, we were off to bed. Tomorrow promised to be an early rise. And we couldn’t wait to see what exactly it had in store.

roth and ramberg present 'Random Acts of Photography'

It’s that time of year- the launch of the annual Roth and Ramberg Calendar.

As commercial photographers, our job is to capture a moment ­­­­­- to document an instance that will never be repeated exactly the same way again. It’s about the details. The experience. Yes, we take pictures for a living, but we rarely put down our cameras down or stop looking at the world and what is happening endlessly around us.

This year’s calendar is titled Random Acts of Photography and the images inside are exactly that… random. Rather than showcasing our commercial work, we decided to show what inspires us to take photographs in our everyday world.

We worked with a talented team to bring it all together. The calendar was designed by Sue McGillivray from [e]merge creative and printed by Kallen Printing. Here is a behind-the-scenes video of the exceptionally complex printing/binding process and a sneak peek of some of the images.


Dale and Michele

   Random Acts of Photography Final from roth and ramberg on Vimeo.








roth and ramberg shoot for Rethink/Molson

Recently we had the opportunity to work with Rethink on their Molson campaign. The job consisted of two photos featuring Alberta Barley. Our rep Gina (They Rep) organized model, location and prop stylist and we were soon off in a motorhome to Southern Alberta. We spent the day waiting for the perfect light and weather. Creative Director Leia Rogers was on hand to oversee the shoot and did a stellar job.

As usual our in house photoshop guy who did an incredible job putting everything together! Thanks Geoff

Here are some behind the scenes photos from the day as well as the two final billboards.

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roth and ramberg on a winning streak

It all started back in April at the 2015 Anvil Awards when our self promotion calendar (10 days in NYC) won a merit in self promotion and an Anvil in Best Photography. A big thanks to the Ad Rodeo Association for hosting a great event and congratulations to all who entered!

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Next up:  The latest issue of Applied Arts – 2015 Photography Annual we were happy to have our some of our personal work selected as award winning. This photo is part of an ongoing series of stand up paddleboarding. This photo was taken in Glacier National Park in Montana, we’ve also included a few more from the series.




Lastly, our photography self-promotion (10 days in NYC) won in PDN magazine in the latest Photography Annual. The award was in the self promotion category, and needless to say, we were ecstatic to see all our hard work and the work of designer Sue McGillivray, production Shelley Nordin and printer Kallen Printing being showcased at an international level.

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roth and ramberg shoot for tourism calgary

This past summer we teamed up with Venture Communications and shot various locations for their client Tourism Calgary. The campaign is just starting to roll out so we thought we would share some of the photos with you.

This first series of photos were shot at the Calgary Folk Music Festival. We were able to shoot at ground level, as well as from the air! We shot journalistic shots until the sun went down. As dusk was approaching, we locked down our tripod and shot the festival goers as a high res panoramic. A total of 9 Hasselblad files were stitched together to make a massive file that can look great no matter how it’s cropped or how large it gets used.






The aerial was shot the following day around sunset. The weather gods cooperated as the light was nice and warm and pretty much as you see here.


The next location we shot at was Heritage Park Historical Village.




In this scenario, we followed a family around and got some journalistic shots of them enjoying the park. One of the images was selected for the cover of the 2015/2016 Visitor Guide.

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The next location was at National 8; a great bar in the heart of downtown Calgary, with the largest rooftop patio in Western Canada. Similar to the Folkfest, we shot journalistic until the sun went down and then did a panoramic shot at dusk.




roth and ramberg win at the 2015 Anvil Awards

The Ad Rodeo Association held their annual Anvil Awards this past weekend in Calgary.

Having offices in both Calgary and Vancouver, we are big believers in supporting local awards and showcasing the great work that is being done. This year the ceremony was held at Arts Commons. 


The photography competition was extra tough this year and we were up against some excellent work. So it was a bit of a surprise to hear our names called as the winners of the Photography category. We won with our annual self-promotion calendar 10 days in NYC.

As an added bonus, the calendar also placed second in the self-promotion category.





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Of course we didn’t produce the calendar on our own. We would like to thank Sue McGillivray from E-merge Creative for the design, Shelley Nordin for the production work and the crew at Kallen Printing for the printing. 

Thanks to judges: Sanya Grujicic, Helen Pak, Rob Tarry, Jason White, Aaron Wiggan.

A big thanks to the Ad Rodeo Association for organizing a great event, and also to all who entered!

Dale and Michele

roth and ramberg say goodbye to St Pierre et Miquelon and hello to NYC

It’s the end of one year and the beginning of another. Last year was busy with great projects and even better clients. A big thanks to all who we had the pleasure to work with!


As most of you know, we do a self promotion calendar every year. Last year we went to a little known French colony called St. Pierre et Miquelon. St Pierre et Miquelon, a small group of islands off the coast of Newfoundland, is all France mixed with a bit of Canadian east coast. The houses are colourful and the people incredible. We had the pleasure to make some new friends there. Miss December is a woman named Marie Luce. She and her husband own a health food grocery store. The day we photographed her they were waiting for the boat to arrive with new supplies. She graciously met us before the store opened so we could set up and shoot. A big thanks to her and to all the people in St Pierre et Miquelon. We will definitely be back one day.





Now if you are on our mailing list you will have received, or will be receiving our 2015 self promotion calendar. This past summer we travelled to NYC and spent 10 days shooting. This year we tried something different and took a more journalistic approach. In a way, we went back to our photography roots. When we began our career over 20 years ago, we loved shooting natural, almost journalistic black and white photos, and it still applies to some of our work today. We love a more natural feel to our photography, especially our portrait and industrial work.

The calendar itself consists of 365 black and white photos of NYC - the goal was to shoot in all 5 boroughs (Brooklyn, The Bronx, Manhattan, Staten Island and Queens). We shot just for the love of photography and to push ourselves out of our comfort zone by shooting documentary/street photography. We are happy with the results and through the process we found a renewed passion for the love of photography. We hope you enjoy our choices. If you want to see all 365 photos together, we have created a gallery on our website.










Hope you have a happy and healthy New Year!


Dale and Michele

roth and ramberg are fans of the dory


Give us a colorful fishing boat and we can’t resist. What’s a dory? Dories are basically solid wooden fishing boats. They’ve been around for a long time, but sadly with commercial fishing dwindling,there are very few dories left.

If you have a Roth and Ramberg calendar you should be looking at a man named Rene on the November page. If you don’t have a calendar, let us know and we can send you one, or get you on our list for next year. This year’s calendar trip was to an island owned by France. It is located just off the coast of Newfoundland, but you can be sure it is totally French complete with Euros for currency, 220 voltage, French speaking and fine dining.

While wandering in St Pierre and Miquelon, we found an area with colorful sheds and a row of dories propped up on wooden logs. One evening while photographing there, we ran into a family just bringing their dory up onto the logs. After a quick French conversation, the family arrange to connect us with one of the original fisherman who used that particular dory. That man was Rene.




As with many people we photographed on our trip, Rene was strictly French speaking. Thanks to our travel companion Elise, we were able to communicate and get Rene to pose for us. We do remember Dale saying “les yeux ici” and pointing, which he hoped meant look here?? Not sure if it made sense to Rene, but he quickly figured out what Dale meant. 

This particular photo shoot was close to the last day of our trip and by then we had created a bit of a buzz around St Pierre. The local TV and radio stations were busy shooting and interviewing us that morning. Our few minutes of fame!


By the time we left St Pierre and Miquelon, many of the locals knew who we were and why were there.



It’s a magical place with wonderful people. We can’t wait to go back!

Dale and Michele

roth and ramberg say its been a busy summer

It’s been a busy summer, loaded with great clients and wonderfully creative jobs. We are fortunate and thankful for all those who we’ve worked with the past few months and of course over the years.

Anyway, now it’s October 1st and we’ve missed a few months of our calendar, so now would be a good time for us to catch up. For those who don’t know, we travel to a location every year and photograph a desk calendar which we send to clients and hopefully future clients.

If you have a calendar, flip yours all the way back to July, there you will see a man named Francois. Francois is a retired fisherman. Back in the day, Miquelon was a busy fishing area. Sadly, the fish stocks depleted and because of its close proximity to Canada, the Canadian governments ban on fishing basically left them with no area to fish. We were a bit nervous about explaining we were from Canada, but there seemed to be no hard feelings. That or Francois spoke no English and we spoke almost no French. Again thanks to our writing companion Elise, because she saved the day by translating and walking us thru the photoshoot with Francois.


Next up August: Every calendar trip we have our favorite photo or experience and meeting Jules was definitely one of the highlights. It’s our favorite photo in the calendar. We were sad to learn that Jules passed away before he got to see the calendar. We received many emails from friends and family telling us of the sad news. It’s a strange experience for photographers to meet and photograph people who later pass away. People like Jules have a special place in our heart. Like his friends and family, we have a reminder that makes us smile with warm memories.


September-Sylvie and Christophe: The day we arrived in St Pierre we found a patisserie shop loaded with yummy goodness, and our favorite dessert- macarons! They make the best we have ever tasted! After days of stuffing ourselves full of those delicious treats, we finally asked if we could take their photo.  They were super nice people who invited us into their lovely garden afterward for a glass of wine. The French sure know a thing or two about apres-photoshoots!


Which brings us to today and the beginning of October: There you will see two men, Jean Jacques and Javier, standing holding some wooden paddles. Now before you get carried away with your dirty imagination, we have to explain that they play a game called Pelotte Basque, which can be best described as outdoor squash. Behind them is the court they play on which is located pretty much in the middle of St Pierre.


There are much more stories to tell about our experiences with all of these people and if you have a few minutes click here to view our behind the scenes magazine of our entire trip to St Pierre and Miquelon. OR you can download our free app and download the free magazine to read on your next flight.


Oh and if you don’t have a calendar there are few left and we would be happy to send one to you!

roth and ramberg do a great job

This past summer we’ve been fortunate to work with some great new clients.

Two of those clients were Vancouver ad agency-Rethink, and their client BCIT. This particular project consisted of former students in their work environments. Locations ranged from on the water by Canada Place to the top of a mining structure in Prince Rupert.

The job was technically challenging, as we had to combine photographs to make a Hires panorama. The largest file ended up being 10 photos stitched together coming in at a whopping 4.4 GB.  A big shout out to our post production department for putting them all together.

Also, a big giant thanks to our local producer Gina Hole and her team from They Rep. She handled all the details including hair and makeup, stylist, assistants, catering, etc. With the guidance of Hans Thiessen art director we got some great photos. The campaign can be seen at the YVR airport and at various Canada Line stations.

 Thanks to everyone involved from agency to client for letting us shoot such a great job!

 Here are samples from the campaign.